Episode 169: Josh Balk & JUST Go For It
“We have so far removed ourselves from what anyone would feel is a natural way of producing eggs, dairy, and meat.”
On this week’s episode of the Eat Green Make Green Podcast I sit down with the legendary Josh Balk. Josh is Vice President at the Humane Society and Co-Founder of the powerhouse brand JUST. Valued at close to $3Billion, JUST is now a top 5 egg producer in the United States, and it’s plant-based!
We talk about how Josh’s love for animals has shaped his path, his experience going undercover at large slaughterhouses, why almost no one is against animal suffering, the implementation of Proposition 12 and why big meat is fighting it, how and why he co-founded JUST, how they’ve grown to become the 5th largest egg producer in the country, how they became the first company in history to sell cultivated meat, his advice for aspiring entrepreneurs, and why anyone has the power to make a difference in the world.
Show Notes